Former Chief Of Apple’s Siri Building Something New For Samsung



Luc Julia, a vice president at Samsung’s innovation lab in Menlo Park, California and former director of Apple’s Siri project for about 10 months, is building an online service for Samsung that will link the “Internet of things”. Julia demoed the project called SAMI (Samsung Architecture for Multimodal Interactions) in San Francisco on Friday. SAMI is supposed to be able to collect data from connected devices like Fitbit, Smartphones and tablets. SAMI will make the data collected available to other devices.

A big benefit of SAMI, according to Julia, is that it will be able to collect and store data from any device in its original format. Samsung will “normalize” the data and make it available as a feed — he called it a firehose, using the Twitter metaphor — that can be consumed by other applications.

“We’re doing this normalization and delivering the data through an API [application programming interface], because people don’t want to learn all the APIs for all the individual products,” he said.

Julia was director of Apple’s Siri project for about 10 months until he left Apple last year. It’s easy to see similarities between the projects: Both collect data from a variety of services and deliver them through a single app. But while Siri is specific to Apple, Samsung wants its platform to be used by many companies. Julia didn’t give a lot of technical details but said Samsung wants it to be as “open” as possible, and it’s not interested in defining standards.

This certainly sounds like some interesting tech. Head over to Techworld at the link below to read more of the details.


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