Amazon turned on Music Streaming for Prime members and instantly became the top company for music streaming. That’s right, Amazon has more paying subscribers than any other music streaming service including Spotify and Pandora. Amazon Prime subscribers have access to streaming video and free 2-day shipping on a plethora of items on Amazon.com for $99 per year. With the push of a button they also received a free streaming music collection including most songs released 6 or more months ago.
Amazon Music Streaming doesn’t work already?
Some skeptics are saying that Amazon Music Streaming is not ready for the prime time citing the new music service is missing some heavy hitters in the world of music including Eminem, Lady Gaga, Maroon 5, Imagine Dragons, OneRepublic, and many more. When I say many more I’m referring to a long list of hundreds of artists mostly from the Universal Music Group. But are a few missing songs really going to make a difference?
If you build it they will come
Amazon Prime has over 20 million users. They instantly received a free subscription to Amazon’s new music service. And with the digital download of music dropping over 6% last year while streaming rose in popularity by over 30%, it’s no wonder why Amazon wanted a piece of the streaming pie. This instant launch to Prime Members makes the service valuable and it gives it some immediate buzz as a household name. That may not be enough to propel it to the top of the music streaming scene but one thing we do know is that Amazon is great at building a service up. Amazon has routinely launched products and services and then revamped them to incorporate things they learned along the way. They will build a great streaming service. And if they build it people will buy it.
What Amazon needs to do is simple
While Amazon is talking with Universal about obtaining their music, other music industry record labels are trying to limit streaming with another powerhouse streaming service. Spotify seems as if it is going to go away soon. Amazon needs to scoop up Spotify and rebrand the company to match Amazon’s other offerings in Prime. They would instantly gain a lot of music knowledge and would have the opportunity to become a streaming service everyone will love. What do you think about Amazon’s recent music streaming release? Let us know in the comments or join the conversation on Google Plus, Twitter, and Facebook.