Microsoft Could Do The Unthinkable, Rebrand Internet Explorer

Microsoft Could Do The Unthinkable, Rebrand Internet Explorer

by August 15, 2014 3 comments

Do you use Internet Explorer? I’m willing to bet that unless you have to for web development, you don’t. And you’re not alone. Despite being one of the most popular browsers for a long time and emerging as the winner of the first great browser wars back in the 1990s Internet Explorer has rapidly dropped in popularity to the point now where Chrome, FireFox and Safari make up a majority of the market share and Chrome (38.5%) has even surpassed Internet Explorer (21.2%) as the most popular browser (see source).

Despite the improvements which have come to Internet Explorer in recent versions, the reputation of IE as a poor quality and slow browser continues to haunt Microsoft. As such, maybe it’s no surprise that in a recent Reddit AMA with the Internet Explorer team at Microsoft they revealed they had entertained the idea of changing the name of Internet Explorer.

Considering the legacy of Internet Explorer and the fact that it is still seen by many as THE Internet and not merely an application used to access the internet, this would seem like a bold move from Microsoft. However, the name of Internet Explorer may have become too poisoned, particularly among the geeks, that such a measure is necessary to have any success at all.

Of course, the Internet Explorer team did not confirm this was a certainty; all they confirmed is the option had been discussed and not the outcome of that discussion. Plus, changing the name of Internet Explorer may cause more problems than it solves. After all, we’ve all seen terribly named tech products for experienced companies. Microsoft may well keep hold of the brand Internet Explorer for some time to come.

What would you change Internet Explorer’s name to?  Let us know in the comments below, or on Google+, Facebook, or Twitter.

Photo Credit: yukop

3 Comments so far

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  1. AsokSmith
    #1 AsokSmith 16 August, 2014, 10:41

    Even more unthinkable would be to make a browser that could be used on ALL Windows systems instead of bringing forth newer browser  versions that can be installed only on newer Microsoft systems. This bullying “strategy” of deliberately leaving legacy users behind in the mistaken belief that previous customers will keep buying new hardware and new OSes simply to obtain the latest and not so greatest Microsoft browser results in a chaotic mess for businesses and users. It’s no wonder everyone is abandoning IE left and right in favor of truly universal browsers that are OS independent, as there are no such limitations on ANY of the non-IE browsers, and one also always has the option to run older versions if one chooses.
    I suppose this strong-armed tactick of abandoning older OSes and older IE browsers was feasible when Microsoft had a monopoly on OSes and browsers, but that is no longer the case, and unless IE changes their “strategy” going forward, they’ll become increasingly irrelevant on both accounts, especially in the browser arena.

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  2. richardrothey
    #2 richardrothey 16 August, 2014, 14:12

    The idea that changing the name of the browser will change anything is as dumb as Bill Gates.  The reason everybody hates Microsoft products is the flaws in the products which are a result of Microsoft’s avariciousness.  The warning windows that pop up after every keystroke blow my mind.  “Are you sure you want to close this window?”  “Are you sure you want to delete this item?”  “Are you sure of this or that?”  It’s like warning after warning after warning.  Their major failure is that they want users to pay up for each little thing they offer.  Google on the other hand gets advertisers to pay the bulk of the bill.  Isn’t it obvious that Microsoft’s problem is that its mentality is that of an industrial oligarch of the 1870’s.  That’s what I think.  I recently got an automatic update on my windows 7 software.  I can no longer access the internet wirelessly and the Microsoft troubleshooter sofware “CANNOT BE FOUND”.  Chalk another one up to Microsoft’s engineering team of ne’er-do-wells and has-beens.

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  3. Alex Hernandez
    #3 Alex Hernandez 16 August, 2014, 20:43

    There is a lot of bad blood between users and MS for certain, maybe with Ballmer gone things might change???

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