Google Misses On Twitch, Scores With ZYNC


Google may have missed out on Twitch yesterday, but they’re not sitting idly by. Today, Google announced that they’ve purchased ZYNC, a visual effects and rendering firm. ZYNC has provided visual effects for commercials as well as movies such as Flight, Looper, Star Trek: Into Darkness, and more. Terms of the deal were not available.

Google has suggested that ZYNC will allow them to provide more affordable and scale-able rendering packages, including per-minute billing. Google’s Cloud Platform blog made the acquisition official:

Today we are announcing that Zync Render, the visual effects cloud rendering technology behind Star Trek Into Darkness and Looper, is joining the Google Cloud Platform team.

Creating amazing special effects requires a skilled team of visual artists and designers, backed by a highly powerful infrastructure to render scenes. Many studios, however, don’t have the resources or desire to create an in-house rendering farm, or they need to burst past their existing capacity.

ZYNC also has a statement on their website:

We are thrilled to announce that ZYNC has joined Google!

Since its inception at visual effects studio ZERO VFX, nearly 5 years ago, ZYNC was designed to not only leverage the benefits and flexibilities inherent in cloud computing but to offer this in a user-friendly package. Pairing this history with the scale and reliability of Google Cloud Platform will help us offer an even better service to our customers – including more scalability, more host packages and better pricing (including per-minute billing). With a friction-free, affordable, and elastic rendering solution, visual designers and artists in the industry can continue to do their best work.

Yes, we are excited, and yes, great things are coming. But we most especially want to thank our customers, our partners in the VFX software industry, and our phenomenal team for getting us to where we are today.

Our service will be back and better than ever on Google Cloud Platform.

One interesting side note regarding this purchase – ZYNC has used Amazon’s cloud-hosting services in the past. There seems to be quite a clash of the Tech Titans going on between Google and Amazon these days. Both sides seem to be gearing up for something, and have recently bought companies and services out from under one another.  For now we can all sit back and wait for the fireworks to start.

  Source: PC World  Source: Google Cloud Platform Blog  Source: ZYNC

To Top