IFTTT Gets $30M in Funding

Business / Mobile / Tech

If This Then That (IFTTT) has just received $30 million USD in Series B funding from Northwest Venture Partners and current investor Andreessen Horowitz. This marks a huge step forward for the conditional recipe service, and will allow the service to continue expanding its usability. Previously, the company had only received about $9 million USD in funding.

IFTTT allows users to create “recipes” based on certain conditions being met, or triggers. You can link services like Dropbox and Instagram, and then set the parameters of the trigger in the recipe. For example, if you post a photo to your Instagram account, you can have an IFTTT trigger go off that saves a copy of that picture to your Dropbox account automatically. Other recipes include logging the time you spend at certain locations with Google Calendar, setting your device’s wallpaper to your latest Instagram photo, and more. There are literally thousands of recipes for everyone using IFTTT, even in a limited capacity.

According to IFTTT, over 14 million user-generated recipes exist on the service, with dozens more being added every day. Currently, there are 125 services that are able to be connected through IFTTT, including Evernote, Facebook, Twitter, Google Drive, ESPN, last.fm, location-based services, text messaging services, and more. There are even smart home services like Philips Hue, WeMo, and SmartThings that are IFTTT-capable. The singular purpose of IFTTT has been integrating technology into our lives more effectively and simply than ever before, and it has steadily moved toward that goal on previously rather limited funding for such ambitious aspirations.

IFTTT recently launched an Android app to help those users manage their recipes and create new ones on the go alongside users of the IFTTT iOS app. We can expect some improvements to the apps after this latest round of funding, along with new services being connected to IFTTT in the (hopefully) near future.

  Source: Gigaom
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