When the unofficial announcement first came out that Apple was buying Beats Electronics, the tech community just could not figure out why. It isn’t often that Apple buys another consumer electronics maker the caliber of Beats Electronics. They usually keep their purchases less noticeable and not nearly as expensive. We all kept speculating the reasons why this purchase would even happen and most everyone agreed that Apple wanted Beats Streaming music. iTunes and iTunes Radio haven’t done as well as the company had hoped, and, faced against the likes of Pandora, Slacker, Google Play Music and Spotify, Apple had to do something to get into the game. Now the fate of Beats is supposedly coming to light.
The Next Digit reports Apple will indeed be merging Beats Streaming music into iTunes, which likely means that Beats Music branding will no longer exist. This is the path I predicted Apple would take as I believe Apple refuses to dilute their brand by allowing another to live side-by-side. With millions of subscribers Apple has a ready-made streaming service now and is probably going to aggressively market that service to try and eat into the competition’s profits. There have been rumors that Apple might even cut the price of their streaming service to $5 a month. That’s half of the current Beats price. Spotify has already added a family plan allowing users to have up to 4 accounts, with the first paying $10 and each one after $5.
Apple has already reported sales in iTunes have decreased and most of that is attributed to users streaming music instead of buying it. Users are starting to see the benefit of paying a monthly fee to listen to a huge amount of music without ever having to store it locally. Apple has always made music a huge selling point in its devices, and with iTunes losing sales they’re losing ground. Merging Beats Streaming music with iTunes just makes sense and expect some heavy hitting marketing to follow. What do you think? Do you think Apple will merge Beats into iTunes? Let us know in the comments below or on Google+, Facebook and Twitter.Source: The Next Digit