If you’re like me, you installed an ad blocker plug-in so that when you watch YouTube, you don’t have be spoon fed corporate entertainment. Something that I think we have all been speculating has been rumored from Google, and that’s a paid YouTube service that eliminates advertisements. Ms. Wojckicki took over managing the site and was tasked with making the site (even more) profitable. This paid service would get you an ad free service and presumably some other things as well.
Ms. Wojcicki had this to say:
“There are going to be cases where people are going to say ‘I don’t want to see the ads or I want to have a different kind of experience.’”
YouTube could probably charge a premium close to that of Netflix or a similar video streaming service but, hopefully it will be a step down, at around 3 or 4 dollars monthly. YouTube has already incorporated the ability to let channel owners charge for the content. A subscription service would create more revenue, which, in turn, would also trickle down to YouTubers, which would mean higher quality content, which no one would oppose. However, if YouTube did offer a subscription service, viewers could still access content for free, it may just have advertisements.