It looks like Microsoft’s Black Friday price cut to their Xbox One bundles paid off as research firm InfoScout indicates that the console took over half of the market share for consoles sold on Black Friday.
InfoScout determined sales on Black Friday by:
InfoScout panelists submitted 180k+ receipts over the course of Black Friday. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page.
Based on this data, the Xbox One took 53% of the console sales on Black Friday, with the Playstation 4 following at 31%.
According to respondents, the inclusion of a game in the price reduced bundles influenced 75% of them in their decision on what console to buy. As can be seen below, the Assassin’s Creed Unity bundle – which also came with Assassin’s Creed IV: Black Flag – took the number one spot at both Walmart and Target.
While Nintendo’s Wii U was the obvious choice for parents buying consoles for their kids, InfoScout also found that 66% of Xbox One consoles were purchased by parents for their kids.
All in all, it was a good Black Friday for the Xbox One. Could this mark the start of a much needed boost for the console against their rival Playstation 4? Did you pick up a console on Black Friday? If so, let us know which one in the comments below, or on Google+, Facebook, or Twitter!
If you missed out on the Black Friday sales, there’s still time as retailers such as Amazon, are still listing the Xbox One console bundles at discounted prices.