Nexus devices are the flagship representative of Google’s Android operating system but you wouldn’t know that because Google hasn’t ever really marketed them that way. If you walk the streets of any city and ask someone using an Android mobile what kind of mobile they are using, you’ll likely hear, a Droid. Sometimes you’ll get the occasional name brand mention, Samsung being the largest known of the Android OEM’s but overall people still call them Droids. Not so long ago Verizon went on a marketing tear alongside Motorola and developed their own moniker, shortening the Android name to Droid and well, it has stuck. You can understand why it has stuck given the high quality commercials and marketing both Motorola and Verizon used.
Fast forward to today and you will see Google has grown and developed Android into a serious competitor in the mobile space. Motorola, LG, Samsung, Oppo, One+, Huawei, Dell and HTC all use Android in their mobile products yet the name Nexus is barely spoken outside of hard core Android circles. As with a lot of Google products Android and Nexus are in a perpetual state of Beta. It’s been only recently that Google is taking measures to tighten up the Android OS requiring OEM’s to display “powered by android” on their boot screens and tightening up Google Play services requirements and I believe its part of their fostering of Nexus devices.
Google has been developing Android from the start at its own pace and using manufactures like Samsung and HTC to “beta” test their software and improve it year by year. Now that they have Android at a place where it’s taken over the market from iOS add to that the extra control and requirements they are taking over Android and the software plan is nearly complete. Equally Google has been working on Nexus devices for some time now. Samsung, LG, HTC, and now Motorola have all worked with Google to create Nexus devices and they’ve been hit or miss with hard core fans and nearly overlooked by regular buyers. But has that been the plan all along?
Has Google been using the big OEM’s to beta test hardware and test marketing so they can manufacturer their own Nexus devices in the near future? It’s only just recently that Google has really pushed Android marketing and Google Play through actual television commercials and now a massive display at Times Square in New York City. Chromecast was a huge hit, even outside the hard core circles. Is Google finally going to manufacturer their very own Google Nexus device? I believe that’s where they’re heading.
I believe Google is a learning company. What better way to learn than to provide your service for free all the while absorbing all the details about the other business. It’s brilliant and I think you’re going to see Google Nexus devices made by Google on the horizon soon. With Google taking back some control over Android and pulling in the reigns it makes sense they’re getting ready to tackle the hardware. But then again, I could be completely wrong. What do you think? Let me know in the comments below or on Google+, Facebook and Twitter.