Microsoft’s reaction was civil as Facebook kicks Bing search to the curb in favor of its own search algorithm results. The announcement was made on Friday after Facebook’s four-year agreement with Microsoft’s Bing had expired. Facebook’s reason for dumping Bing search on its popular social network is to steer users towards results within Facebook itself. In a statement to Venturebeat Facebook said.
“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook.” But, “We continue to have a great partnership with Microsoft in lots of different areas.”
Microsoft responded by saying.
“Facebook recently changed its search experience to focus on helping people tap into information that’s been shared with them on Facebook versus a broader set of web results. We continue to partner with Facebook in many different areas.”
While Facebook’s initial reason is to bring users a better Facebook search experience, one can’t help wonder if Facebook is working on its own search engine to compete with Google and Bing. Mark Zuckerberg was reported to have said that search within Facebook is the largest means to increase the company’s revenue. Some statistics are reporting that 1 billion people use Facebook to search out content and Facebook wants to take advantage of those numbers. Facebook has been the most dominate in social media and it looks like they’re setting their eyes on Google and Bing’s territory.
What do you think of Facebook dumping Bing search? Do you use Facebook search often? Let us know in the comments below or on Google+, Facebook and Twitter.