Strolling through CES is a daunting task, there really is no way to see absolutely every single last product being presented there. Sometimes you just wander into things that look interesting and Inmoji is one of those things. Inmoji is bringing monetization to messaging with shareable branded emoticons. It’s an interesting model and one they hope is going to catch on for both brands and consumers. You can read the entire press release after the video.
Inmoji connects consumers with their favorite brands through peer-to-peer, in-message, “powered” Inmoji. Inmoji launched its Software Development Kit (“SDK”) for iOS and Android at CES. The Inmoji SDK enables consumers to easily share rich media content from their favorite brands in text conversations via in-message clickable icons called “Inmoji.” Inmoji creates significant new revenue opportunities for messaging applications and provides brands with the unique ability to engage authentically with their target audiences directly within their preferred chat, text and messaging apps. With Inmoji, users can send a coffee, share movie clips, listen to music, send gifts, share locations and much more, all directly within their favorite messaging apps.
FULL PRESS RELEASE
BOSTON and SAN FRANCISCO and LAS VEGAS, Jan. 7, 2015 /PRNewswire/ — Inmoji Inc., a company that connects consumers with their favorite brands through peer-to-peer, in-message, “powered” Inmoji, today launched its Software Development Kit (“SDK”) for iOS and Android. The Inmoji SDK enables consumers to easily share rich media content from their favorite brands in text conversations via in-message clickable icons called “Inmoji.” Inmoji creates significant new revenue opportunities for messaging applications and provides brands with the unique ability to engage authentically with their target audiences directly within their preferred chat, text and messaging apps. With Inmoji, users can send a coffee, share movie clips, listen to music, send gifts, share locations and much more, all directly within their favorite messaging apps.
Inmoji for Brands
Draft Kings, Drizly, Fandango, Fan Duel, Sol Republic, and Walmart are among the top tier brands already utilizing Inmoji to share in-message customized content. By using Inmoji, brands are able to connect with billions of consumers in new and meaningful ways by organically integrating their content into messaging conversations. Brands use Inmoji to share content in authentic and engaging ways for new product discovery, location-based services, loyalty programs, mobile gifting, contests, games, mobile commerce and app downloads. The Inmoji platform is ultra flexible, enabling brands to create custom Inmoji campaigns that resonate with their specific audiences, increase their reach, deepen brand loyalty and capture critical insights into consumer behavior and trends.One of the first of many brands utilizing Inmoji to share in-message customized content is Drizly, the technology company powering fast, convenient beer, wine and liquor delivery for consumers and businesses across the U.S. Drizly founder and CEO Nick Rellas said: “Drizly makes alcohol delivery possible on consumer’s terms quickly, conveniently and most importantly, legally. Partnering with Inmoji is a great example of how we are powering e-commerce opportunities in new and unique ways to shorten the distance between the retailer and the consumer.”
Inmoji for App Developers
Inmoji creates new revenue streams for app developers and messaging platforms without added development costs. TextPlus, the first of many app developers and publishers to be deploying Inmoji in their messaging platform to further monetize their audience, will be launching Inmoji in their next generation messaging app, Nextplus, in early 2015. The Inmoji SDK easily integrates into virtually any app with messaging, including dating, gaming and social networking apps, and provides an array of premium branded experiences designed to attract and retain new users.CEO and co-founder Michael Africk said: “With Inmoji everyone wins; end-users get a better, media-rich, messaging experience, brands strengthen their connections with consumers and gain deeper insights into behaviors and trends, and app developers are presented with new, significant revenue opportunities. Billions of consumers connect over messaging apps worldwide and Inmoji is well positioned to enable a new generation of monetized messaging.”
Inmoji will be demonstrating its SDK at CES 2015 in Las Vegas.
About Inmoji [in-moh-jee] noun
Inmoji are “powered” clickable icons that enable users to share their favorite brands, products, and experiences directly within messaging apps. Simply tap an Inmoji to access content without ever leaving the message.
About Inmoji Inc.
Founded in May 2014 by veteran entrepreneurs Michael Africk and Perry Tell, Inmoji enables brands to connect with billions of consumers in new and meaningful ways by organically integrating branded content into messaging conversations. By empowering consumers to opt-in to branded experiences and share them with their networks, Inmoji deepens brand loyalty and captures critical insights into consumer behavior and trends. An easily implemented SDK, Inmoji provides messaging platforms with an array of branded offers and engagement opportunities to attract and retain new users, without the added costs of development. To learn more, visit www.inmoji.com.
Last Updated on November 27, 2018.
