Samsung’s Mobile Marketing Chief Kim Seok-pil Steps Down

Business / Mobile / Tech

Kim Seok-pil, Samsung’s Mobile Marketing Chief, has stepped down – apparently due to health reasons. The timing of the announcement is interesting as Samsung’s Galaxy S6 smartphone is widely expected to be revealed next month at a Samsung Unpacked event on March 1st in Barcelona, Spain.

According to a Samsung spokeswoman, Lee Sang-chul will take over for Kim. A source close to the matter has indicated that Kim Seok-pil’s decision to step down was not performance related and he is expected to return at a later date. What role he would take upon his return wasn’t mentioned.

Lee has a big task ahead of him as Samsung has seen their worldwide lead over other manufacturers shrink recently, and their Galaxy S5 didn’t sell as well as Samsung hoped last year.  Late last year the company admitted that it’s marketing costs have increased substantially, partly due to Samsung offering too many versions of their smartphones instead of focusing on a few key products like most other companies do.

Let us know how you think this personnel change will affect Samsung’s marketing strategy and upcoming announcements at the Mobile World Congress in March in the comments below, or on Google+, Facebook, or Twitter.

  Source: Reuters  Via: CNET

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