Google Is Shutting Down Softcard

Mobile / Tech

Recently, Google acquired technology from Softcard (formerly ISIS Wallet).  By acquiring the mobile payment service, Google had partnered with AT&T Mobility, T-Mobile USA, and Verizon Wireless, ensuring that Google Wallet would be pre-installed on any Android devices running Android Kit Kat or higher on those carriers.  This is a huge step for Google Wallet which from its creation back in 2011 has been actively blocked on some of those providers devices.

What about Softcard though, the new technology Google just acquired?  Softcard simply put on their website that “as of 3/31 your Softcard app will no longer work.”  Softcard’s site even has a link to Google Wallet if you wish to continue to use a digital wallet.  It looks like Google is putting an end to the service altogether just over a month after purchasing Softcard.  This will put Google in direct competition with Apple Pay without any other major competitors in the way.

This, however, is bad news for those who were using the features of Softcard on Windows Phones.  The app will be shutting down for them as well and they do not have the option to switch to Google Wallet like everyone who is on Android will.  As far as the shutdown goes all of your information for Softcard will be gone if you were using it.  You will have to start over from scratch in Google Wallet to have everything set back up the way you desire it to be.

I’ve been using Google Wallet since 2011 on my Galaxy Nexus, even though Verizon was actively blocking it then, and am excited about the future of it.  With more competition coming from Apple it will definitely help mobile payments get some traction and become more widespread and common in more retailers.  It will be interesting seeing how the battle of mobile payments pans out with Google and Apple going head to head over it.

  Source: Softcard
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