HBO Announces HBO Now – Their Cable-Free Streaming Option


It’s been rumored for quite some time, but it seems that the rumors have finally been confirmed.  Today at Apple’s press event (more on that in a bit), HBO has officially announced their online streaming service which is, as expected, called HBO Now.  It will be available shortly before the season premiere of Game of Thrones, and it will cost you $14.99 per month.

This was announced at Apple’s press event because at least initially, HBO Now will be exclusively available on AppleTV and iOS products.  No word was given on whether this was a timed exclusive, or when the service might open to others.

Update: Re/Code has confirmed that the online exclusive period for HBO Now will be three months.

HBO has provided a quick video allowing some of their most popular characters to announce the service, which you could have watched below, however it is no longer available.  HBO’s press release is also available at the end of the article.


What do you think about HBO Now? Let us know in the comments or on your favorite social network.



SAN FRANCISCO, March 9, 2015 – Home Box Office announced today the name of its standalone premium streaming service – HBO NOW – and that the service will launch this April, bringing the highly anticipated new product to audiences in time for the fifth season of Game of Thrones. HBO and Apple also announced that for the first time an HBO subscription will be made available directly to Apple customers through HBO NOW.
HBO NOW provides instant access to HBO’s acclaimed programming. Watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports and comedy and music specials. To subscribe to the streaming service HBO NOW, consumers only need the internet.

Apple will give viewers the ability to enjoy HBO programming via HBO NOW. Upon launch, customers can subscribe using the HBO NOW app on their iPhone, iPad or iPod touch, or directly on Apple TV for instant access. Users can purchase HBO NOW directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at HBO will offer a 30 day introductory free trial period to new HBO NOW customers who sign up through Apple in April.

HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO NOW. At launch, HBO NOW will be available on iOS devices and on PCs.

“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air – this is huge.”


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