When Microsoft first introduced us to Project Spartan back in January, the writing was on the wall that the days for Internet Explorer were numbered. Chris Capossela, Microsoft’s Chief Marketing Officer, stated at Microsoft Convergence yesterday that Microsoft is currently looking into replacing the Internet Explorer brand.
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
This doesn’t mean the death of Internet Explorer though, and a version of the browser will remain on Windows 10, mostly for compatibility reasons. That being said, the unnamed Project Spartan browser will be the default and go to browser once Windows 10 is released to business and the public.
While testing new names with focus groups, the company found that by putting Microsoft in front of the name increased approval.
“Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,” says Capossela.
It is unknown at this time when Microsoft plans to unveil the new name, or release Project Spartan in a Windows 10 Technical Preview update.
What do you think about Microsoft’s strategy? Will dropping the Internet Explorer brand name from their new browser entice you to check it out? Let us know in the comments below, or on Google+, Twitter, or Facebook.