It’s Official! TAG Heuer Smartwatch Coming; Collaborating With Google And Intel

Mobile / Tech

After rumours started swirling about a TAG Heuer smartwatch over the past couple days, the company made it official at Baselworld during a press conference held by Jean-Claude Biver (CEO of TAG Heuer), David Singleton (Director of Engineering for Android Wear), and Michael Bell (Corporate VP and GM of Intel’s New Devices Group).

As one can figure out from those on stage, TAG Heuer is partnering with Google’s Android Wear and Intel to develop the Swiss smartwatch. TAG Heuer is renowned for its luxury line of watches, and has used notable celebrities like Ayrton Senna, Leonardo DiCaprio, Brad Pitt, Jeff Gordon and others to endorse their products.

“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver.

Singleton went on to say that they are “thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market,” while Bell remarked that “the collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category.”

These comments indicate that the upcoming smartwatch will be on the pricier side in comparison to current Android Wear devices. No release date or price has been set.

Would you buy a TAG Heuer smartwatch? Let us know in the comments below, or on Google+, Twitter, or Facebook.

  Source: Business Wire

***Featured image courtesy TAG Heuer and is not an image of the upcoming smartwatch.

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