After being around for almost nine years, Connects (Microsoft’s Lumia community) is undergoing a name change and is now known as Lumia Voices. Connects is best known for its trial program which allowed everyone from tech websites to everyday users to try out Lumia devices.
We’ve been fortunate enough here to have received a few devices through the Connects program like the Lumia 640XL, 1520, 435, and others and are glad to see that the program isn’t going away. The main reason for the name change is to more accurately reflect what the program is about. Global Advocacy Manager for Lumia Voices, Bosola Ajenifuja, says that:
“We really wanted a name that stood for what the program is truly about, which is the voice and spirit of our community. For us the program is about getting the devices into the hands of people who have stories to tell, and supporting those stories through the technology we can provide.”
While the program initially began as a way for tech bloggers to review Lumia devices, the program expanded to photographers, musicians, movie makers, and just about anyone else who wanted to apply to test out Microsoft’s Windows Phone line.
“The past couple of years it’s been really important for us to bring together people from really diverse backgrounds. We now include photographers, artists and explorers in the programme – really anyone who is doing something inspiring and helping to push the boundaries of what can be achieved with our devices”.
“Whether it’s meetups or launch events we’re always looking for opportunities to bring our community along and help make them part of the story we’re creating.”
Microsoft also mentions that the Lumia Voices program is only going to get bigger and better, so there’s some hint there that the Lumia devices aren’t going anywhere any time soon.
“We want to show the community what one experience really means and how we are now all part of Microsoft as a whole. With our Surface and Lumia trials, that’s just the beginning of us creating new ways for you to experience a mix of our devices and services together.
We’re going to continue with new trial formats like Surface and Fitbit trials, and you will start to see a little more of that over the coming year.”
What do you think of the name change? Have you been a part of the Connects Lumia Voices program in the past? How was your experience? Let us know in the comments below, or on Google+, Twitter, or Facebook.