Xbox Music & Xbox Video are relatively new services, introduced just over 2 years ago after being announced at E3 2012. Xbox Music took over from the discontinued Zune brand, and it looks like Xbox Music is now making way to Groove Music as Windows 10 gets closer to launching later this month.
In a blog post, Microsoft has announced that Xbox Music is no more and is being rebranded as Groove Music, or simply Groove while Xbox Video is being renamed to Movies & TV. Both these changes are being made in order for users to more easily identify the default music and video apps in Windows 10.
Subscribers to Xbox Music and/or Xbox Video need not worry as their existing subscriptions and content will be available on Groove and Movies & TV without any interruptions. Both rebranded services will launch first on Windows 10 PCs and roll out to other devices at a later date.
According to Microsoft, Groove makes it easier to find and listen to your music with easier to use menus and navigation controls that work equally well on touchscreen and non-touchscreen devices. Groove adds pinch to zoom, dragging favourite tracks into playlists, and even allows users to pin an album to their Start Menu from the contextual menu. The rebranded service also features built-in OneDrive integration, allowing users to listen to all their music for free on their Windows devices, Xbox, and the web with support for Android and iOS devices coming soon. The Xbox Music Pass is now called the Groove Music Pass and subscribers of the former will automatically be moved over to the new pass which is available for $9.99/mth or $99/year for unlimited access to stream and download over 40 million tracks from the Windows Store.
The new Movies & TV app is also optimized for touch and non-touch screens alike with the same drag and drop functionality and support for additional file types including .MKV files. With Windows Store integration, movies and TV shows purchased or rented can be watched on one device, paused, and then continued on another Windows 10 device, Xbox, or the web.
What do you think about the rebranding from Xbox Music and Xbox Video to Groove and Movies & TV? Let us know in the comments below, or on Google+, Twitter, or Facebook.