Logitech Rebrands And Introduces New Label… Logi?

Business / Tech

Logitech, the long time manufacturer of computer and tablet accessories, has announced a major branding change including a new logo, “a colorful new attitude,” and is introducing their new label – Logi.

The new Logi label (is it low-gee, lah-gee, low-jee, or lah-jee?) will adorn their newest products, and the company hinted at some new products in new categories with the first Logi product just around the corner.

While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.

The new Logitech branding will be rolling out on the Logitech website, social media, and packaging over the coming year.

What do you think of the new Logitech branding and Logi label? Let us know in the comments below, or on Google+, Facebook, or Twitter.

  Source: Logitech
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