Google Play India Lowers App Price Threshold To Rs 10

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There’s nothing better than a free app because, well, because it’s free! But often times, the free apps just aren’t as good as some paid apps but who wants to pay a lot of money for an app. Google Play India wants to sell more apps in the Google Play Store and they are lowering the pricing threshold to Rs 10 (around $0.16 US) to attract more users to actually buy paid apps. This comes after Apple made a similar choice allowing their developers to price apps at Rs 10 as well. The old threshold for Google Play apps was set at Rs 55 (around $0.86 US) and for a country like India that pricing model might have been too high.

“India continues to be a major growth opportunity for developers to reach new users on Google Play. We’ve received feedback from our global developer community and today we are offering them more flexibility to choose how much to charge for their apps and games in India. Starting today, developers in India will be able to price their apps and in app products as low as Rs 10,” said Alistair Pott, Product Manager, Google Play said in a blog post.

This move will hopefully get app sales up in India, provide Google with some revenue and give the users in India a bit of a break on the pocketbook.

Do you live in India? What do you think of the new Rs 10 pricing threshold? Let us know in the comments below or on Google+, Facebook and Twitter.

  Source: Business Standard
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