Back in September we brought you news of Timex’s latest product – the Metropolitan+ analog activity tracking watch which blends the functionality of an activity tracking band with the look and feel of a traditional men’s analog watch.
Using Bluetooth, the Timex Metropolitan+ connects to an app on your smartphone that tracks your daily activity including steps, distance, and calories burned, all without requiring charging like other activity trackers.
“In the fast-paced world we live in, today’s active man works hard and plays hard, and he doesn’t want to sacrifice style for technical features or vice versa,” said Shawn Lawson Cummings, CMO of Timex Group USA. “We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers.”
The Metropolitan+ is available in two unique styles. One watch has a silver-tone case, a black dial with red accents and a textured leather strap, which retails for $125USD on Timex.com. The other variation is offered in a Box Set and features a black case with a black dial and orange accents, and comes with interchangeable black silicone and orange nylon straps, which retails for $150USD.
Check out the full press release below.
FOR IMMEDIATE RELEASE
New Timex Metropolitan+ Activity Tracking Watch Now Available for Purchase on Timex.com
Innovative Product Line Available with Customizable Quick-Release Strap Options
MIDDLEBURY, Conn., November 9, 2015 – Timex® is excited to announce today the debut of Metropolitan+ analog activity tracking watch on www.Timex.com/metro.
This stylish activity tracker blends the functionality of an activity tracking band with the look and feel of a traditional men’s analog watch. With features that take you from the gym to the office and everywhere in between, the Timex Metropolitan+ is the first product introduced in the brand’s new Connected Style Collection.
The watch uses Bluetooth technology to connect to an app on your phone that tracks daily activity – including steps, distance and calories burned – with no charging required. View your stats right on the watch dial with just a glance to see how you are tracking towards your goals. The phone app stores all of your data, so you can access and analyze it at any time.
The Metropolitan+ is available in two unique styles. One watch has a silver-tone case, a black dial with red accents and a textured leather strap, which retails for $125 on Timex.com. The other variation is offered in a Box Set and features a black case with a black dial and orange accents, and comes with interchangeable black silicone and orange nylon straps, which retails for $150.
Both styles feature quick-release straps so you can easily change your look. Both watches also feature Timex’s signature INDIGLO® night-light, and the phone app is compatible with both iOS and Android devices.
Timex will also offer four additional quick-release strap options so you can easily change your look in seconds, including:
- Brown Genuine Leather Quick-Release Strap, $18; Timex.com
- White Silicone Quick-Release Strap, $18; Timex.com
- Charcoal Grey Genuine Leather Quick-Release Strap, $18; Timex.com
- Dark Brown Genuine Leather Quick-Release Strap, $18; Timex.com
“In the fast-paced world we live in, today’s active man works hard and plays hard, and he doesn’t want to sacrifice style for technical features or vice versa,” said Shawn Lawson Cummings, CMO of Timex Group USA. “We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers.”
For more information, please visit www.timex.com/metro.
About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex IRONMAN®, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide. Join Timex on social media: Facebook (facebook.com/timex), Instagram (@timex), and Twitter (@timex).
Last Updated on November 27, 2018.
