Adele’s No Streaming Service Gamble Pays Off, Breaks Weekly Sales Record

Entertainment / Music

After an almost 5 year hiatus, Adele’s latest album, 25, released late last week –  led by her smash hit single “Hello.” Adele fans who are also users of streaming music services like Apple Music, Google Play Music, and Spotify, among others, were obviously disappointed that the singer chose to snub those services for her new album.

According to the Nielsen Music ratings, Adele’s gamble seems to have paid off as she has broken the single-week U.S. album sales record – and she still has a couple days to go before the full sales week is up since the album released last Friday. In just over three days, 25 has sold at least 2,433,000 copies which beat the previous single-record for an album which was set by *NSYNC back in 2000 with their No Strings Attached album.

As you can see in the list above, Adele’s 25 is just the 20th album to sell more than a million copies in a week since Nielsen Music started tracking sales back in 1991. Adele joins a small list of artists including Taylor Swift, Britney Spears, Lady Gaga, Garth Brooks, Eminem, *NSYNC, and the Backstreet Boys with this feat.

With just over 3 days of sales figures left to tally before the end of her seventh day of sales, her album is currently forecasted to finish out the week at 2.9 million copies sold.

What do you think about Adele’s decision to keep 25 from streaming services? Let us know in the comments below, or on Google+, Twitter, or Facebook.

  Source: Billboard
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