Google Trial Run Ads Coming To Android To Push App Installs

Google / Tech
Trial Run Ads

In an effort to help developers get their apps in front of more users and perhaps get more installs, Google is introducing Trial Run Ads on Android. The Trial Run Ads would allow the user sixty seconds to preview and use the app within the ad to see if they might want to install it. Some would say that sixty seconds isn’t enough time to really test something out but if you do install an app, Google does allow you to return the app within two hours. Google is hoping these ads will help developers who are struggling to get app sales and perhaps drive even better apps to the Playstore.

Google Trial Run Ads An Effort To Help Developers

Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts on offering developers advertising tools that engage users and showcase an app at its best. We recently redesigned one of our in-app ad formats, and are building on our desire to create beautiful app ad experiences. That’s why today we’re introducing two new rich, immersive ad formats to our growing suite of creative app install solutions.

Trial Run Ads are an app ad format that lets a user play a game for up to 60 seconds by streaming content from the app before downloading. The immersive demo increases the likelihood that an install is coming from someone who enjoys playing the game. Users get a taste of the game before going through the download process, and the app developer attracts better qualified users who’ve chosen the game based on their experiences in the app.

Ads have always been a sore subject among users and content producers alike. On one hand you don’t want to bombard people with ads and ruin the content experience. On the other hand you need some sort of revenue and drive to produce that content. In this case Google is trying to drive app downloads to support developer efforts, we shall see how the public reacts to this.

What do you think of Trial Run Ads? Let us know in the comments below or on Google+, Facebook and Twitter.

  Source: Google
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