If there’s one thing T-Mobile CEO John Legere knows how to do it’s run a marketing campaign and “Binge On” is the latest. Binge On is T-Mobile’s video version of “Music Freedom” where T-Mobile customers can watch as much video as they like for free. Of course there are some rules that apply to Binge On, the biggest being your video quality will be limited to 480p. The second rule of Binge On is your free video streaming is limited to certain services and YouTube isn’t one of them.
So with YouTube not being one of them the YouTube team found it odd that T-Mobile YouTube users were being throttled to 480p as well. Now YouTube is accusing T-Mobile of that very thing. If this is true, the problem would lay in that T-Mobile as a service provider operates on a public spectrum and cannot throttle their customers streaming content unless that customer has reached the data limit of their contract.
YouTube, which is owned by Alphabet Inc., said T-Mobile is effectively throttling, or degrading, its traffic. “Reducing data charges can be good for users, but it doesn’t justify throttling all video services, especially without explicit user consent,” a YouTube spokesman said.
Binge On, T-Mobile’s free streaming program, already has worried some consumer advocates, who warn the service could be the beginning of attempts to circumvent the net-neutrality rules. T-Mobile argues the program is in line with the regulations, can be turned off by consumers and is open to all video providers that meet its basic technical requirements.
T-Mobile has yet to comment on the situation but knowing Legere, it won’t be that long before he’ll offer some pithy Tweet countering YouTube’s accusations. In the meantime, there’s an easy way to turn off Binge On from your T-Mobile account page. Simply sign in at my.t-mobile.com and go to your profile — Upper right corner on desktop, underneath the upper-right hamburger menu on mobile. From your profile you’ll want to choose “Media Settings” and Binge On should be the first option listed. From here you can turn the service on or off, though you may need to wait a few hours for the switch in settings to take effect.
Are you a T-Mobile customer? Have you been seeing throttling on YouTube streaming while on T-Mobile’s network? Let us know in the comments below or on Google+, Facebook and Twitter.Source: WSJ