WIRED Blocks Ad-Blocking Readers, Offers Subscription Option

Wired ad-blocking
Image courtesy HYPEBEAST

Ad-blocking is a divisive topic around the Internet. Users love it, websites hate it. What is a website to do when they see a growing chunk of their revenue escaping due to ad-blocking? WIRED has recently announced that they will begin to restrict access to users with active ad-blocking software, but they will offer several compromises to these users: add us to your whitelist, or pay a small subscription fee.

The eternal struggle for websites (like us!) is how to provide great content and make money while doing so. Most every site you visit has some variety of ads, each with a varying degree of obtrusiveness. We here at Techaeris try to keep our ads to a bare minimum since we prefer to keep our content front and center, but we do show the occasional ad on our page. We also know — because we peruse the Internet as well — that other sites go full-bore on ads, creating a poor overall experience for readers.

WIRED’s articles do include ads, but I have never seen anything overly obnoxious when reading their articles. If those ads help them to pay the bills, hire writers, and publish quality stories I have no problem seeing them in my peripheral vision while I’m reading. For those that feel differently, your access to WIRED will be reduced if you don’t take one of WIRED’s preferred actions. Add WIRED to your ad-blocker whitelist and go on your merry way, or if you hate ads that much, WIRED will offer a subscription option as well.

  1. You can simply add WIRED.com to your ad blocker’s whitelist, so you view ads. When you do, we will keep the ads as “polite” as we can, and you will only see standard display advertising.
  2. You can subscribe to a brand-new Ad-Free version of WIRED.com. For $1 a week, you will get complete access to our content, with no display advertising or ad tracking.

Easy enough, right? Wired has crunched the numbers and found that 20% of the visitors to their site are using some variety of ad-blocking software. With a site like Wired that represents a huge amount of lost revenue.

Would you pay a small fee for subscription access to a site like WIRED for an ad-free experience? What about perhaps a great site like Techaeris? 😀 Let us know what you think in the comment sections below, or on Facebook, Google+, or Twitter.

  Source: WIRED
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