The UK TV provider Virgin Media will attempt to compete with Sky’s Q Box system and others from the likes of BT. In their first-quarter financial report, the company said that as part of enhancements to its UK TV offering, it is currently “preparing to launch new set-top box platform,” which will feature Ultra HD broadcasts like Sky Q and BT’s YouView-powered box.
With their TiVo boxes beginning to show their age, Virgin Media knows it needs to move fast. Sky and BT’s next-generation set-top boxes are making their way into UK homes with dedicated 4K content.
A Virgin Media spokesperson gave details about their future plans with a 4k TV box:
There will be a new set-top box coming later this year, and it will support Ultra High Definition video, Before that we will be updating the existing TiVO set-top box to make its menus slicker and more picture-based.
Virgin Media does not currently have any 4k Content available to their customers. However, the company is reported to be exploring a return to TV production. Virgin Media recently bought Sky’s stake in popular UK TV channel ITV and may also bid for the BBC’s stake in UKTV.
4k Woes
4k has been around for numerous years now, yet over here in the UK, it isn’t as popular as you would expect. With major TV companies such as Sky, BT and soon to be Virgin Media offering 4K content, it may be a different story in the years to come, depending on the price of course.
Do you currently have access to 4k Content? Would you consider a 4k TV box from Virgin Media or other providers? Let us know in the comment section below or on Facebook, Google+, or Twitter!
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