It was only a couple of days ago that Google decided to stop allowing ads for Payday Loans. A move that was applauded by many, as reducing predatory lending options benefits many. In a similar move, Bing Ads has decided to block ads for any “Computer Support” services from their ad network. A move that can reduce scams, but may also hurt legitimate services.
Bing has updated their User Safety Policy to reflect the following:
Bing Ads disallows the promotion of third party online technical support services to consumers because of serious quality issues that can impact end user safety.
The types of ads that Microsoft wants to remove should be pretty obvious. Anything that’s looking to fool people into thinking their computer is infected with some sort of virus, adware, or other undesirable affliction. I think we’ve all seen these sorts of ads and hopefully most of us are smart enough to ignore them and simply move along with our lives. There are, however, legitimate computer support services out there that may want to advertise on Bing. Those companies may get caught in the crossfire here.
While Bing still isn’t as ubiquitous as Google in the realm of search, they have been making headway. Microsoft has reported that Bing is responsible for 30% of searches in the US. Deals with Apple, Amazon, and Yahoo will certainly help those numbers though, as Bing powers searches for Siri, Alexa, and Yahoo Search.
It is absolutely a good idea to get misleading and potentially dangerous ads off of the Internet. Does this blanket banning of all things “Computer Support” get that done without potentially making life difficult for any legitimate computer support companies that want to advertise their services?
What do you think about Bing banning “Computer Support” ads? Tell us in the comment section below, or on Facebook, Google+, or Twitter.