Google Introduces Android Instant Apps At I/O

Android / Google / Mobile
Android Instant Apps

Google introduced Android Instant Apps today at Google I/O. Android Instant Apps basically opens links in Android apps even if you don’t have the app installed. Google is pushing its users towards the app ecosystem and further away from mobile browsing with Android Instant Apps. The new Android feature looks slick and it could be useful in certain situations. The demo of Android Instant Apps featured Google’s latest messaging app, Allo. When someone messages you a link and you click on the link, your Android phone will reach out to Google Play to retrieve the app associated with that URL.

For example, if you send a link to a camera from Best Buy, your phone will recognize there is an Android app for Best Buy and will retrieve the parts of that Android app needed and open the link in the app even if the app isn’t on your phone. You can then look at that camera in the Best Buy app and even purchase the camera through the app using Android Pay. Google says this is a great advancement allowing for less clicks on your screen and giving you quicker access to the things you are looking for.

Google also says Android Instant Apps is backward compatible all the way to Android Jellybean meaning most Android users should be able to take advantage of it. Instant Apps looks interesting though I’m not sure what a user will do if they would rather open their links in Chrome or another browser rather than an app.

What do you think of Instant Apps? Something you would use? Let us know in the comments below or on Twitter, Facebook and Google+.

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