Asus Announces Three New Zenfone Devices

Android / Mobile / Press Releases / Tech

Today Asus took the stage at Computex 2016 and announced quite a few new products. One set of products adds to the Zenfone family — the Zenfone 3, Zenfone Deluxe, and the Zenfone Ultra. Each phone is unique in their own way, and Asus has given us a quick glance at each phone and the key differences.

ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level;  and ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment.

Zenfone 3

As Asus explained, the Zenfone 3 does bring premium design and an empowering performance to users who plan on getting the device. The screen comes in at 5.5 inches with a Full HD (1920×1080) Super IPS+ display, so you know you’ll be getting great quality when it comes to games, videos, and applications. Asus states that the Zenfone 3 has a 77.3% screen to body ratio for giving you the best viewing angles thanks to a narrow bezel. Combining with the 77.3% screen to body ratio, the handsets front and back are covered with 2.5D Corning Gorilla Glass to make the edges of the phone smooth.

On the inside of the phone, Asus is using the Qualcomm Snapdragon 625 octa core SoC, and is the first 600 series processor with 14nm FinFET process technology. There’s also an X9 LTE modem and  802.11ac MU-MIMO Wi-Fi connectivity so you’ll be able to get the fastest data speeds possible. In addition, 4GB of RAM will go with the processor and the GPU is PC graded, so you’ll definitely have no issues with the phone slowing down during gaming or daily tasks. There’s a built in fingerprint scanner on the back of the device and can unlock in a fraction of a second, and as for the camera, 16MP sits on the rear and comes with Asus’s TriTech auto focus to provide precise focus in just 0.03 seconds.

Zenfone Deluxe

The Zenfone Deluxe will be the flagship device for the Zenfone 3 family and there’s a good explanation as to why. The phone was given a strong and light aluminum alloy unibody and doesn’t come with antenna lines like the iPhone does or HTC devices — plus the phone is thin with the edges being a mere 4.2mm thick. Of course there’s more that make this devices the flagship, but the all metal body and zero antenna lines are the what take the cake. The screen size on the Zenfone Deluxe is  5.7 inches with a Full HD  (1920×1080) Super AMOLED display with a gamut of over 100% NTSC color space for rich, vibrant colors, even in harsh, outdoor lighting. The bezel for this Zenfone comes in at a 79% screen to body ratio.

Inside you’ll get the Qualcomm Snapdragon 820 SoC, an Adreno 530 GPU, 6GB of RAM, and an X12 LTE modem. Asus is definitely not holding back on the amount of RAM to give you the best experience possible when it comes to running heavy games or tasks. The phone comes with Quick Charge 3.0 tech and has a USB Type C charging port, a built in fingerprint scanner on the rear of the phone (just like the Zenfone 3), and provides outstanding audio thanks to a powerful five-magnet speaker and NXP smart amplifier. The sound will be clear and Asus says it won’t damage the speaker if played at max volume. If you have certified headphones you can get Hi-Res Audio that’ll give you better sound quality up to four times than CDs.


Last but not least is the camera. On the back is a 23MP camera with the Sony’s latest IMX318 sensor, a f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. There’s also a 3-axis electronic image stabilization for those 4K UHD videos you’ll be taking. Asus’s TriTech auto focus is also on board along with PixelMaster 3.0 tech to capture stunning photos and videos.

Zenfone Ultra

If you’re tired of your 5.0-6.0 inch display and want to go even larger, then the Zenfone Ultra is so for you. The screen size is a whopping 6.8 inches with a  Full HD (1920×1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. Basically, this phone is for those who do nothing but media, such as TV or videos. The Zenfone Ultra will be the first smartphone to have Asus exclusive Tru2Life+ Video technology which will give a 4K UHD TV grade image processor. Audio-wise, the Zenfone Ultra will have the same tech the Zenfone Deluxe has, but there will be also be two powerful five magnet stereo speakers, plus this will also be the first smartphone to feature virtual 7.1 channel surround sound with DTS headphones.

ZenFone-3-UltraThe unibody is also metal just like the Zenfone Deluxe and will also have zero antenna lines. The bezel boasts a 97% screen to body ratio. The Snapdragon 625 SoC is inside with 4GB of RAM, Adreno 510 GPU, a 4600mAh battery, a built in fingerprint scanner, Quick Charge 3.0, and will work as a power bank for charging other devices. The camera is 23MP and will be the same as the Deluxe version.

Pricing and availability was not mentioned on these phones, but they should be coming out some time this year. With three new powerful devices out on the market from Asus, what are your thoughts about them? Do you plan on purchasing one? Let us know by leaving your comments down below, or on Google+, Facebook, or Twitter.

  Source: Asus
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