Without a doubt cameras on phones have become better, and what comes out of them can be stellar. But trying to allegedly pass off a DSLR photo for a phone photo is likely going to come back and bite you. That’s what Huawei is learning the hard way. The company posted a magnificent photo to their social media stream that some might have mistaken as being taken with the Huawei P9. The photo and the caption follow below.
We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO
While the photo went over well on Facebook and Twitter with a generally positive response, the story was different on Google+. Google+ allows users to see the EXIF data of a photo, so long as it is the original upload and not a cropped version. The eagle-eyed Google+ users dug into the EXIF data to discover the camera that took the image was a DSLR, not the P9.
- Camera: Canon EOS 5D Mark III
- Lens: EF70-200mm f/2.8L IS II USM
- Focal Length: 135mm
- Exposure: 1/800
- F Number: f/4
- ISO: 500
- Camera make: Canon
- Flash: Not used
- Exposure Bias: -1 EV
Huawei was asked for a comment concerning the picture and the damming EXIF data, and they returned with the following statement.
It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.
Whether or not the company intended to deceive users is up for debate. One thing is for certain, though…they just learned a hard lesson in social media marketing. What do you think of this situation? Let us know in the comments below or on Twitter, Facebook and Google+.Source: Android Police