Pokémon NO, excitement wanes as user base declines

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Pokémon NO

We suspect that Pokémon GO will continue to perform well enough for Niantic to continue development.

Pokémon GO burst onto the mobile gaming scene just over a month ago and Pokémon fever was on fire. But as with most things that release with that much fervor, Pokémon GO is quickly turning into Pokémon NO. A SurveyMonkey Intelligence report says the game’s user base has dropped 20% from its peak usage just weeks ago. This isn’t to say that the game still isn’t popular, there are still millions of users playing the game. The game has gone from 40 million average users to 30 million and that’s users who play the game at least once a week.

Since Pokémon GO is still averaging about 400,000 downloads a day, it’s all but certain that Pokémon GO‘s retention rate has dropped even further from last month’s high. However, according to SurveyMonkey, Pokémon GO is still bringing in over $2 million per day in revenue in the US alone, so it’s likely Niantic and Nintendo are still pleased with the game.

Niantic did cause a squall earlier last week when the company removed its Pokémon tracker which affected many third-party apps as well. Niantic is also fighting a fight against cheaters and spoofers (tricking the game into thinking you’re in a different location). This was a problem the company had with their previous incarnation of the game called Ingress and it’s probably going to be an ongoing issue as players find ways to beat the system.

It’s no surprise that a mobile game has lost users interest, it happens to a lot of games with developers hoping they can at least retain enough users to pay the bills. We suspect that Pokémon GO will continue to perform well enough for Niantic to continue development and keep the core user base happy. What do you think of the Pokémon decline? Have you said Pokémon NO? Or are you still playing the game full force? Let us know in the comments below or on Twitter, Facebook and Google+.

  Source: Comicbook
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