Blizzard Streaming has been officially launched by Facebook and Blizzard Entertainment. The new service will allow gamers playing Blizzard titles to stream their game play to Facebook Live. Blizzard Streaming is Facebook’s answer to Twitch (owned by Amazon) and they hope to pull in some of that pretty extensive gamers market. Facebook has over 1 billion users and the likelihood a lot of them are gamers is high which could play well for Facebook if they adopt the new service.
“It’s absolutely in our interest, and yes, the Blizzard partnership is a step down this road, to make it as easy as possible. If you’re going live from your mobile phone, you go on your Facebook page and you hit “Go Live.” And it’s like 3, 2, 1 and you’re now live. There is a future where you have that similar type of experience but for gameplay. And so in this case, the implementation isn’t live yet, but they’re literally inputting a “Go Live” button into Battle.net and into Blizzard games. So you’ll be playing “Overwatch,” and you’ll be able to just hit the “Go Live” button and it’ll go live to your Facebook feed because you’ve used Facebook Login — you’ve connected your Facebook account — and now you hit the “Go Live” button and — boom! — your gameplay is being streamed to Facebook.”
While Facebook is the largest social network on the internet, it will remain to be seen if more gaming companies offer an option to share to Facebook Live. Twitch has been the go-to streaming service for gamers and while it’s not perfect (nothing ever is) Facebook will have to offer something up that Twitch is either not providing or is doing wrong. We’ll see how this Blizzard Streaming experiment goes.
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