Google drops Nexus, embraces Pixel and dumps Ara

Android / Apple / Mobile / Tech

Goodbye Nexus, hello Pixel? So long Project Ara… we hardly knew you.

Just ahead of Apple’s big September event, Google is not to be outdone. Rumors of Google dropping the Nexus name for their flagship Android devices had been swirling around for weeks. Now there is evidence that will indeed happen and the new devices will be dubbed Pixel. Two variants of the flagship device are rumored to be announced and named, Pixel and Pixel XL. We recently reported that Google might disconnect from the Nexus name and perhaps call their next devices Google Phones. This new Pixel rumor does make sense when you factor in the Chromebook Pixel and the ability to run Android apps on Chromebook. While this is still a rumor from a “trusted” source, we’re inclined to give this rumor some weight as it does fit into the Google scheme for their devices.

The other big piece of Google news is the scrapping of Project Ara. The modular smartphone project started as a way for consumers to build a smartphone that was fitted to the user’s needs. Part of the issue with Project Ara was that the components for the device were bulky and expensive to make. This made the device  a poor fit for the consumer market. While Google isn’t going to be actively working on Project Ara, they could work with partner companies who want to bring the tech to market.

Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones. Former Motorola president Rick Osterloh rejoined Google earlier this year to oversee the effort. Google sold Motorola Mobility to Lenovo Group in 2014. “This was a science experiment that failed, and they are moving on.”

What do you think of the potential death of the Nexus name and embracing of Pixel? What about Project Ara? Do you think Google should continue with it? Let us know your thoughts and comments below or on Twitter, Facebook and Google+.

  Source: The Verge   Source: Reuters

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