Nikon looks to take on GoPro with KeyMission lineup

Photography / Tech

Nikon’s KeyMission line is based on the belief that life is about discovering new people, new places, new knowledge and new purpose.

Nikon is gearing up to take on action camera companies like GoPro with their new lineup of action cams named, KeyMission. Nikon of course is a household name when it comes to DSLR’s and point and shoot cameras. The company, along with Canon, have been a cornerstone for modern photography and a trusted name to boot.

Nikon is now looking to dip their feet into the world of action photography and from the looks of the KM lineup, they’ve at least got great hardware to have a go at it. The KM 360 is the flagship of the lineup giving you full, immersive 360° video. Dropping down to the KM 170 gives you a super-wide 170° angle-of-view, f/2.8 lens, and 8.3-megapixel CMOS sensor, while the KM80  is the smallest offering but still offers up a 12-megapixel CMOS sensor and 25mm (80° angle-of-view) f/2.0 lens. In addition, 4K video is available on the larger versions while the smaller gets only 1080p.

COLOGNE, GERMANY – Today, Nikon Inc. announced the new line of KeyMission action cameras that encourages users to discover, capture and share their personal missions from an entirely new perspective. Rooted in Nikon’s legendary excellence in imaging innovation, this new camera lineup offers users a hands-free way to push the limits and document their adventures through high-quality immersive video that puts the viewer in the middle of the action. Previewed at CES 2016, the rugged KeyMission 360 is the first Nikon camera capable of full 360° video in 4K UHD, providing users a unique way to create engaging content like never before. Also introduced today is the new Nikon KeyMission 170, an adventure-ready camera capable of amazing stills and 4K UHD video at a wide-angle point of view, as well as Nikon’s KeyMission 80, a compact and lightweight camera for capturing the spontaneous moments of everyday life.

Nikon’s KeyMission line is based on the belief that life is about discovering new people, new places, new knowledge and new purpose – that each individual is on a journey to find their personal mission that brings out the best version of oneself. The world is a better place when we experience and share our adventures, our stories and our loves; The KeyMission line provides a new way of seeing and sharing these missions with the world.

“The KeyMission series introduces amazing new tools for everyday storytellers eager to find and pursue their personal missions while sharing their loves with the world,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc. “History is full of stories told from behind the camera – the KeyMission 360, KeyMission 170 and KeyMission 80 will challenge tradition and invite users to embark on a journey to share their missions from entirely new, immersive perspectives.”

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  Source: Nikon
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