New Roku Express takes aim at Google’s Chromecast

Business / Tech
Roku Express

The Roku Express is being priced at an aggressive $29.99, and it’s obvious competition is Google’s Chromecast.

The Roku Express is being priced at an aggressive $29.99 and its obvious competition is Google’s Chromecast. Chromecast has arguable become the most popular streaming device due to its extreme affordability. Devices like the Amazon Fire Stick and even the Roku Stick have tried to take it on, but Chromecast has held strong. This has sent Roku back to the drawing board and they’ve returned with the Roku Express and Roku Express Plus.

An overview of the features and specifications include:

  • Fast 1080p HD streaming
  • Simple IR remote control with popular streaming channel shortcut buttons
  • 802.11 b/g/n wireless
  • Optional removable adhesive strip for mounting to a TV
  • High Speed HDMI® cable included

Check out the full press release below for all the details.

FULL PRESS RELEASE

Roku, Inc. today announced a new line up of streaming players with features, prices and performance for every kind of streamer. Setting a new milestone, Roku launched its tiniest streaming player yet– the new Roku Express offers a fast and complete experience with 1080p HD streaming for $29.99 MSRP. Roku Express and Roku Express+ are a great solution for consumers who want a low-cost way to start streaming or for those who wish to extend TV streaming throughout their home inexpensively.

For those who seek incredible performance through a quad-core processor and the capability to stream 4K Ultra HD up to 60 frames per second (fps), Roku Premiere and Roku Premiere+ offer an amazing value. The Roku Premiere+ also supports HDR for vibrant picture quality and includes a point anywhere remote with a headphone jack for private listening. Rounding out the line is the fully loaded Roku Ultra for an ideal streaming experience which also includes support for HDR, Dolby Digital Plus decode, voice search and lost remote finder. These five new streaming players complement the very popular Roku® Streaming Stick® introduced in April, and offer consumers the most complete streaming player lineup.

“Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price of $29.99,” said Anthony Wood, Roku Founder and CEO. “Whether consumers simply want fast HD streaming via an inexpensive device or are looking for a top-of-the-line player with advanced features such as 4K and HDR, Roku is an easy choice.”

Roku devices are powered by the Roku OS and feature a simple home screen with access to 3,500+ streaming channels, including 350,000 movies and TV episodes in the U.S. Roku devices feature the most comprehensive and unbiased search in the industry now across 100+ streaming channels. Search a movie, TV show, actor or director and the Roku OS will display where content is available and serve results in order of price; starting with what is free or lowest cost for the user. Roku has added unprecedented depth to its search capabilities with a wide variety of channels that cover comedy, news, concerts, sports and long-tail content.

Features like Hotel and Dorm Connect make it easy to access public Internet networks to stream when away from home. Consumers can use the simple included remote control or the free Roku mobile app for iOS® and Android™ mobile devices which acts as a remote, includes a keyboard and offers features like voice search, private listening, and more for this new line of Roku streaming players.

What do you think of Roku’s latest streaming devices? Let us know if you’ll be picking one or two up in the comments below or on Twitter, Facebook, or Google+.

  Source: Roku
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