No Man’s Sky is under investigation in the UK for false advertising

Gaming / PC / PlayStation

Losing credibility over a much-hyped game could be very detrimental for Hello Games.

When we reported on No Man’s Sky release on PC back in August, things didn’t start off too well for developer Hello Games. Well, it seems that it’s gone from bad to worse. PCGamer is now reporting that UK based organization Advertising Standards Authority (ASA) is looking into whether or not the promotional material matches what you get in the game.

The ASA has received multiple complaints, but one Reddit user in particular (AzzerUK) received a response from them and cited it in a recent post. In it, s/he points out multiple items that they feel are “misleading and mis-representing [of] the actual game”. These range from aesthetic, to behavioral, to actual gameplay. And according to AzzerUK, their motivation for filing a complaint was that they were “simply fed up of people seeing complaints about such misleading practises on game forums and Reddits etc. but not actually doing much to try and change things.”

As PCGamer points out, “the ASA is a non-statutory body (which means it can’t interpret or enforce legislation), [but] it does have the power to have advertisements which breach its code of advertising practice removed—a process which of course prevents them from being used again.”

Removing ads does more than create a logistical item to check off, it puts doubt in people’s minds about the game and the developer. And for a game company whose only other franchise revolves around a seemingly Pixar-inspired stuntman, losing credibility over a much hyped game could be detrimental.

To add insult to injury, the reviews of No Man’s Sky (as of 12-Oct-2016) are overwhelmingly negative on the Steam page.

With all of that said, the game is a novel idea. Space exploration is always fun, and it uses the concept of procedurally generated maps, which are a great way to increase replayability. The question is if Hello Games can address the concerns of its user base. But since they’ve pretty much been quiet for the last month, we’ll just have to wait and see.

Have you played No Man’s Sky? Do you think the gameplay matches up to what was shown in the ads? Let us know in the comments below, or on Google+, Twitter, or Facebook.

  Source: PCGamer
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