Twitter has been up for sale and not for sale and up again, it’s been a roller coaster ride much like their stock prices. Now stock prices are up again on the possibility that Disney is interested in buying, again. The rumor is that both companies have already agreed on a purchase price the only thing left to do is actually take the plunge. Google, Apple and Disney have all been rumored to be interested in Twitter in the past but none of those interests panned out.
The jump came after a report from Betaville said Disney had “rekindled interest” in buying the social network. The two companies have reportedly agreed on a share price “in the high 20s,” according to Betaville, which cited “well informed sources” on the matter.
According to Business Insider, Twitter’s TWTR 4.35% shares rose more than 4% to over $18 per share during after hours trading despite Betaville acknowledging the rumor was “market gossip that hasn’t been tested through formal journalistic channels.”
Twitter has been struggling over the past year to stay profitable and a purchase from Disney could boost the social media company really well. Twitter has become one of the places users go for breaking news and announcements. Many people have forsaken the 9:00 news in favor of catching the latest news on social media in general and Twitter is a clear leader in that regard. Disney owns ABC, ESPN, A&E, Marvel Studios and of course all the Disney assets so Twitter could make for a great delivery system for those outlets.
It will be interesting to see if this latest purchase possibility actually becomes reality, it seems Twitter stock spikes every time something like this is announced, then drops like a rock when it falls through. What do you think? Do you think Disney will actually go through with this purchase? What would it add to their business if they did? Let us know in the comments below or on Twitter, Facebook and Google+.Source: Fortune