Nike HyperAdapt sneakers won’t cost $1,000 – but still hardly affordable

Business / Tech
Nike HyperAdapt

The HyperAdapt sneakers are going to set you back $720USD which is $280USD less than what the initial predictions were. So what does $720USD get you?

Okay, I admit it. I would love to have a pair of the new Nike HyperAdapt sneakers. Why? Mostly because I’m generally an early adopter of new technology and of course Back to the Future is part of my childhood. When Back to the Future II was released and people saw those Nike self-lacing shoes the world went mad and ever since then, we’ve all hoped Nike would make them a reality. Well the day has come and the Nike HyperAdapt sneakers are here — but they’re not going to be cheap.

Early reports put the price tag at a whopping $1,000USD, which is an insane figure for a pair of sneakers even if they do lace themselves. Now we’re getting solid confirmation of the price of the new Nike HyperAdapt sneakers, while not $1,000USD, they’re still not cheap. The HyperAdapt sneakers are going to set you back $720USD which is $280USD less than what the initial predictions were. So what does $720USD get you?

These new sneakers indeed do “lace” themselves up (though it’s more like cables tightening around your foot) and you’re able to adjust the tightness to fit your comfort. The shoes are going to be chargeable via a dock you place them on and the battery should last for two weeks. These sneakers are awesome, of that, there is no doubt, but are the $720USD worth of awesome? I’m certainly not convinced of that. I’ve been known to throw my money at new technology then be disappointed when it either fails or drops in price drastically. I do think this tech has a place and will mature and prices will drop in the coming years and that’s why I’m not on board at $720USD.

How about you? Will you be picking up a pair of Nike HypeAdapt sneakers? Let us know in the comments below or on Twitter, Facebook and Google+.

  Source: Fortune
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