Privacy alarms are being raised over the latest Uber app update which tracks a user’s location even after being dropped off. The new Uber app update is being billed as a way to help make the customer experience better. Uber says both drivers and passenger get frustrated when they are unable to locate each other quickly. The Uber app update will allow Uber access to your movements from the minute you request a ride, up to five minutes after you’ve completed your transaction.
Explaining the update on its website, Uber said: “Uber collects your location data from the time of trip request through five minutes after the trip ends, including when the app is in the background. “We do this to improve pickups, drop-offs, customer service, and to enhance safety. Trip Related Location Data is collected during the following times.”
“We’re always thinking about ways we can improve the rider experience from sharpening our ETA estimates, to identifying the best pick-up location on any given street. “Location is at the heart of the Uber experience, and we’re asking riders to provide us with more information to achieve these goals.”
Uber app users should know that they do still have the option not to share their location within the app. This does force the user to manually input locations rather than rely on GPS but it does offer more privacy and Uber cannot track your location when you opt out. There is a fine line between improving services for your customers and collecting data and information about them. Some might be just fine with this latest update, while others are just not comfortable giving Uber that much data. At the very least, Uber does still give you an out.
What do you think of this update? Do you use Uber? Do you care they can track you up to five minutes after drop-off? Let us know your thoughts and comments below or on Twitter, Facebook and Google+.Source: The Sun