Tostitos “Party Safe” bag wants to get you home safe on Super Bowl Sunday

Entertainment / Tech

Super Bowl Sunday is a notoriously bad day for drunk driving crashes and deaths, all of which are completely preventable.

The Super Bowl will be here before you know it, and with the big game there will be parties, drinking, etc. Even if you don’t care about the Patriots or the Falcons, chances are good you know your plans for watching the Super Bowl. Some watch just for the commercials, others just like being around their friends, and some do legitimately want to watch football. One thing you can count on at any Super Bowl party is snacks. Chances are good you can also count on alcohol of some variety. Tostitos is releasing a limited edition “Party Safe” bag in time for the big game that will help you get home safe after your Super Bowl party.

I think we can all agree that drinking and driving is a horrible idea. That doesn’t seem to stop people from doing it though. In an effort to eliminate that temptation, the Party Safe bag includes a sensor that detects alcohol on a user’s breath. If alcohol is detected, the sensor on the front of the bag will change to a red steering wheel with an Uber code and a message saying “Don’t Drink and Drive.”

The bag also has an NFC chip embedded that will allow you to tap the bag with your phone in order to call yourself an Uber. Tostitos has partnered with Uber and Mothers Against Drunk Driving to offer corn chip fans $10 off an Uber ride via the Party Safe bag.

The Party Safe bag is not a breathalyzer, but simply an alcohol detector. Chances are good that you’ll know whether or not you’ve had any alcohol with or without this bag. Hopefully the Party Safe bag can get people talking though. That is a very effective way to prevent drinking and driving though, as Roger Baran, creative director of the bag’s creator — Goodby Silverstein & Partners — said in a statement:

We’re proud to introduce to the world the first bag of chips that gets you home safe. For a football fan, there is a lot of emotion involved with a game. It’s easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend.

Super Bowl Sunday is a notoriously bad day for drunk driving crashes and deaths, all of which are completely preventable. If you’re throwing a Super Bowl party for the big game, maybe get a few Party Safe bags of Tostitos and get your friends talking. This sounds cheesy but it’s true… a bag of chips could save their lives.

What do you think about the Tostitos Party Safe bag? Just a gimmick? Or a helpful tool to reduce drunk driving? Tell us what you think in the comment section below, or on Google+, Facebook, or Twitter.

  Source: AdWeek
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