Village Roadshow announces new plan to combat Australian film piracy

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Village Roadshow may also be reaching out to Google for assistance to push down the page rankings of sites that offer torrents or pirated material.

Australian film distributor Village Roadshow announced a “five-point plan” to fight film piracy in Australia. The plan is aggressive and includes pursuing legal action against individuals for pirating Village Roadshow copyrighted material. According to The Iris, Village Roadshow has threatened legal action against individuals in the past but has never followed through.

Village Roadshow also praised a 2016 Australian court ruling that made ISPs block torrent websites where the majority of piracy has been known to come from. Village Roadshow is seeking to add additional websites to the blocking order expanding the original scope of it. Village Roadshow may also be reaching out to Google for assistance to push down the page rankings of sites that offer torrents or pirated material.

If you’ve been downloading movies on the sly, don’t start wringing your hands about being sued just yet. The last time Village Roadshow attempted to go after individual pirates in Australia was when the makers of the film Dallas Buyers Club were pushing for huge and far reaching penalties against some 5000 individual infringers. They dropped their case when Australian Federal Court judge Nye Perram called the proceedings “wholly unrealistic,” instead favouring an outcome that would have offenders pay the film makers an amount equivalent to that of purchasing the film legally. While it’s unlikely that Village Roadshow would be seeking similarly outlandish remuneration, the probability of being taken to court for failure to purchase a $25 Blu-ray is very real.

This aggressive stance from Village Roadshow in Australia may be a model for film distributors that may be considering similar moves in the United States, United Kingdom, and elsewhere. It will be interesting to see how this shakes out and if Village Roadshow does pursue legal action against individuals as they have promised.

What do you think of Village Roadshow going after content pirates? What do you think of content piracy? Let us know in the comments below or on Twitter, Facebook, and Google+.

  Source: The Iris
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