Club Penguin Island is Disney’s re-imagining of the subscription-based virtual world for kids. The Club Penguin franchise has been around for some time now and Disney is trying to reshape it for this generation of kid gamer. Club Penguin Island stays true to the legacy product’s key pillars and introduces a 3D design and new product features. Check out the full press release below.
FULL PRESS RELEASE
Club Penguin Island launches on mobile
New, fully-upgraded Club Penguin experience ushers in the next chapter for the popular virtual world for kids
GLENDALE, Calif., March 30, 2017 – Disney today is launching an all-new Club Penguin experience, Club Penguin Island, for mobile devices. The new app features an updated, modern take on Club Penguin, which has been a leading online kids entertainment destination for the past 11 years. Developed especially for mobile, Club Penguin Island brings together many of the best elements from the legacy Club Penguin product with new design and features.
“Club Penguin has been a favorite online destination for millions of kids for more than a decade, and Club Penguin Island was designed for the next generation of players who have grown up on mobile devices,” said Kyle Laughlin, SVP, Disney Consumer Products and Interactive Media, Apps and Games. “The new experience offers players the fun and social elements we know kids love, while maintaining the safety features parents have come to trust.”
Club Penguin Island is a subscription-based app that provides fans with engaging and immersive gameplay, and opportunities for self-expression, staying true to the core gameplay pillars found in Club Penguin. Players can join a thriving community, embark on island quests, earn special rewards, and take on daily challenges to level up their penguins.
In addition, Club Penguin Island maintains a strong commitment to providing a secure environment for kids, with a new safety moderation system that includes a chat filter. The updated chat function features unique emojis and 3D animations, and personal expression is easier than ever with a fashion-forward penguin customization system. Players will also have access to familiar reporting tools, which lets them self-moderate the community.
There will be no shortage of things to do on the island – be it hitting the stage, diving for gems or sharing stinky cheese with friends. Club Penguin Island is available now for free download, with an option to purchase a $4.99 monthly recurring membership subscription, starting today on the Apple App Store and Google Play. Users can try Club Penguin Island with a seven-day free trial.