The Frame by Samsung hides your TV in plain sight

Press Releases / Tech
Samsung-The-Frame-TV-art-frame

When not being used as a TV, The Frame displays artwork from various collections and owners can even upload their own photos and artwork to display.

While most people tend to have their television sets set up in entertainment system stands, there are others who choose to hang them on the wall. If you’re one of those and have ever looked at the wall while your TV is off and commented to yourself how unsightly it just might be, Samsung has a solution for you.

The Frame is a 55″ or 65″ 4K Ultra HD television set that doubles as a frame for artwork when not being used as a TV or watching movies.

“At Samsung, we have built our leadership in the TV business by delivering the very best ways for consumers to view their favorite content on TV – which until now, has been focused primarily on picture quality and interaction,” said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. “With The Frame, we are changing how consumers actually view the TV itself. The entire concept of The Frame is unique and totally groundbreaking. When it’s turned on, it offers the stunning picture quality our customers expect. When it’s turned off, it becomes the picture itself. So whether viewing movies or art, The Frame will redefine what consumers expect from a TV.”

When using Art Mode, owners of The Frame will be able to choose from 300 professional works from 37 different artists in the Samsung Collection. The artwork is divided into ten different categories which include  Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.

The artists showcased in the collection include:

  • Wolf Ademeit, Germany
  • Nacho Alegre, Spain
  • ruby onyinyechi amanze, Nigeria
  • Yann Arthus-Bertrand, France
  • Laturbo Avedon, Virtual
  • David Burdeny, Canada
  • Tommy Clarke, England
  • Cody Cobb, USA
  • Holly Coulis, Canada
  • Todd Eberle, USA
  • Oskar Enander, Sweden
  • Sam Falls, USA
  • Fan Ho, Hong Kong
  • Yun-Kyung Jeong, South Korea
  • Jeff Johnson, USA
  • Sarrita King, Australia
  • Aaron Koblin and Ben Tricklebank, USA
  • Bohnchang Koo, South Korea
  • Luisa Lambri, Italy
  • Sebastien Leon, France
  • Barry McGee, USA
  • Palani Mohan, India
  • Chris Muir, Canada
  • Eko Nugroho, Indonesia
  • Anuar Patjane, Mexico
  • J. Ariadhitya Pramuhendra, Indonesia
  • Scott Ramsay, South Africa
  • Tobias Rehberger, Germany
  • REMED, France
  • Clare Rojas, USA
  • Blaise Rosenthal, USA
  • John Severson, USA
  • Leanne Shapton, Canada
  • David Benjamin Sherry, USA
  • Yoshi Sodeoka, Japan
  • David Wilson, USA

In addition, more than 300 other art pieces are available through the Samsung Art Store from various international galleries and museums, and consumers can also upload their own favourite artwork or photos to be displayed on The Frame. Pieces from the Art Store can be purchased for $19.99 each or customers can subscribe to the full collection for $4.99 per month.

The Frame mounts to a wall using Samsung’s new Invisible Connection cable and No Gap Wall Mount, and can also be used with the Samsung Studio Stand for those who don’t want to wall mount it. If you’re thinking that an always-on digital artwork frame will increase energy consumption, The Frame also features a motion sensor that puts The Frame in power-saving mode when no one is in the room.

The Frame is available in two sizes: a 65-inch model, priced at $2,799USD, and a 55-inch model, priced at $1,999. Optional bezels, including white, beige and walnut shades of real wood for the 55-inch model, are available for $199.99. Bezels for the 65-inch model are available for $249.99 allowing for further customization options that complement a range of living spaces and personal styles. The Frame will be available for purchase starting on June 18th.

What do you think about The Frame from Samsung? Let us know in the comments below or on Google+, Twitter, or Facebook.

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