Apple expanding entertainment efforts hiring former Sony Pictures Television executives

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Apple has hired Jamie Erlicht and Zack Van Amburg from Sony Pictures Television.

Sony Pictures Television is arguably one of the biggest entertainment players out there and Apple just hired the co-presidents of the company. Jamie Erlicht and Zack Van Amburg have been co-presidents of Sony Pictures Television where they’ve been responsible for shows such as Breaking Bad, Better Call Saul, Netflix’s The Crown, Amazon’s Sneaky Pete, and others. This could a pretty big score for Apple who is trying to expand its original entertainment content efforts. It was only a few weeks ago that Apple released Planet of the Apps as its first TV reality show.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”

“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”

Apple seems to be excited about this hire and the duo will be reporting to Apple’s senior vice president of internet software and services, Eddy Cue. Apple’s next series will be Carpool Karaoke: The Series which will not feature the popular James Corden. I guess we will just have to wait and see how Apple performs in the entertainment market.

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  Source: Mac Rumors
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