After almost a year, Blizzard restores Battle.net name

Gaming / PC
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As a result of feedback over the past year, the previous branding is returning with a minor addition: it will now be referred to as Blizzard Battle.net.

Last September, Blizzard announced that they would be retiring the Battle.net name for something supposedly a little simpler: Blizzard Voice, Blizzard Chat, and so on. Of course, users of the long time service were confused by the reasoning behind the change and it sounds like Blizzard has listened and is returning to using the recognizable Battle.net branding.

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Challenging is perhaps an understatement for retiring a name that was first introduced back in 1996 and since became synonymous with being the hub for Blizzard’s library of games including the Diablo and Starcraft series, World of Warcraft, and newer games like Heroes of the Storm and Hearthstone.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

As a result, the previous branding is returning with a minor addition: it will now be referred to as Blizzard Battle.net. A bit of a mouthful, and I’m sure longtime users of the service will keep simply referring to it as it was in the past.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

What do you think about the decision by Blizzard to return to using the Battle.net name after attempting to drop it less than a year ago? Let us know in the comments below or on Google+, Twitter, or Facebook.

  Source: Blizzard
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