Ahead of the predicted T-Mobile announcement of paying customer ETF (Early Termination Fees) for new subscribers (announcement predicted to be given at CES 2014). AT&T has shot first with an offer to T-Mobile customers themselves. All totaled, you could possible get $450 worth of credit per line.
Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price or activate a device they currently own.
T-Mobile has been the customer favorite since it dropped contracts and went to a whole new method of doing business. AT&T is feeling the heat but will these “incentives” be enough to pull existing T-Mobile customers to them?