Reuters has detailed a new Cisco report indicating that internet traffic from video consumption continues to show signs of increase. Currently 78% of traffic is from video and that is expected to increase to 84% by 2018. This is not at all a surprise to most of us in the tech world but it is a metric that could be used in the hotly debated net neutrality topic.
“In the future at some point every month is going to look like the world cup month because the consumption just keeps getting bigger and bigger,” said Robert Pepper, Cisco’s vice president of global technology policy.
For those who do not know. Cisco Systems is a major player in the computer networking industry and they conduct many studies and collect a ton of metrics. These studies are used to make leading edge networking equipment that many ISP’s and streaming services use to get the content you love to your home.
“The report forecasts that, by 2018, online connected machines will take over televisions as the fastest growing connected devices, making up over 46 percent of Internet traffic, from the current 25 percent.”
With the myriad of streaming devices on the market such as Amazon Fire TV, Chromecast, Apple TV, Roku and others, it’s not surprising that the growth in streaming is progressing so quickly. This is probably a huge reason why the net neutrality issue is so hot. ISP’s, who usually provide cable services, are losing cable subscribers to streaming. They want to recover that loss and the best way they can think of doing that is creating and charging streaming services for “fast lane” usage.
It’s going to be an interesting battle to watch unfold between ISP’s and content providers for sure. As customers continue to embrace a new form of content curation and start pulling away from the old standard. Let us know what you think in the comments below or on Google+, Facebook and Twitter!