LEGO have been a staple form of play in many children’s lives. I definitely built more than my share of LEGO castles, pirate ships, etc. back when I was a kid. In the last few years, LEGO have branched out into movie themed video games, and even a LEGO themed movie, many of which have met with great success and excellent reviews. Now, LEGO looks to blur some of the lines between their building blocks and their games with LEGO Fusion. Read on for more information on the new way to LEGO.
From The Washington Post:
On the heels of success with “The Lego Movie,” the Danish toy company is giving kids a chance to put their own blocks on the screen, with a new product line that copies their creations into phone and tablet games.
The Lego Fusion line will launch in August. Each $35 box will contain some 200 bricks and a special plate to build on. Creations on the plate can be photographed with Apple or Android phones or tablets and imported into free, downloadable games.
In “Lego Fusion Town Master,” kids build house facades on the plates and import them into a game that simulates a small town, inhabited by Lego figures. In “Battle Towers,” they build sections of a medieval-style tower and defend it against flying monsters. In “Create & Race,” they build cars and race them on a virtual track. Different designs yield cars that differ in speed, durability and handling.
I’m not necessarily the biggest proponent of putting kids in front of tablets/phones/etc. but I do feel that this could be an appropriate way to approach the subject. LEGO seems to be building something that still requires physical intervention before turning to the tablet screen. They also increase replay with both the blocks and the app instantly – Want to do better in the games? Build something better with your LEGO. I’m sure it won’t be that simple; if they want to keep kids’ attention these games will need to be somewhat forgiving on the difficulty. However, provided that the blocks and the app work as anticipated, I can imagine plenty of LEGO Maniacs trying to perfect their buildings through trial and error. LEGO Fusion should be available in August, exclusively at Toys R Us and LEGO Stores across the U.S.
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Source: The Associated Press
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