The Wall Street Journal is reporting that AOL has entered into a deal with Apple to bring its original content to Apple’s streaming box. It seems Apple is working with a number of content providers to broaden its offerings. For example, I noticed (just yesterday) PBS Kids had been added to the Apple TV lineup as well. But AOL is also jumping on board with Roku, XBox, Amazon Fire TV and a few other streaming devices.
According to Ran Harnevo, President of AOL Video, getting AOL shows like Nicole Richie’s “#CandidlyNicole“ on Apple TV and other platforms is crucial for the medium’s profile as well as AOL’s long term business.
“We made a strategic decision two years ago that we are betting on connected TV and we want to be on every device,” said Mr. Harnevo, who called the Apple TV deal “symbolic.”
”We’ll figure out the winners later,” he said. “And now, scale wise, connected TV is our biggest growth engine. The numbers are still small but it’s becoming substantial.”
The age of streaming services is on us and it seems content providers are starting to realize this. The ever expanding streaming selection on the Apple TV and other devices is proof of that and we can only hope it continues on into network TV. Currently ABC has Apple TV streaming capability, so long as you’re part of a cable service like XFinity. And it would be great to see more networks follow suit. Although being able to view without a cable subscription would be better. What do you think about more streaming services on devices like Apple TV, Roku and Amazon Fire TV? Are we heading towards an all streaming living room? Let us know in the comments below or on Google Plus, Twitter and Facebook. Social links to the left of your screen.
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