Update: It’s official – Amazon buys Twitch for a reported $970 Million, CEO Emmet Shear’s statement is below this article.
The buzz around the web has been that Google had high interest in the self-streaming video gaming site Twitch and that they were talking about acquiring the site soon. Now Amazon is throwing it’s money on the table as well, as Reuters reports they also have an interest in the site. Reuters reports that the two are in “late stage talks” but nothing has become clear as of yet.
The rumors around the interwebs earlier this month were that Google was scooping Twitch up for a cool billion dollars. That rumor has never been confirmed and it appears we now know why. With two major companies vying for your site there are a lot of things to consider and many variables and outcomes to mull over. Twitch claims over 55 million users visit their site on a monthly basis and consume more than 15 billion minutes of video. That is a lot of eyes Amazon and Google would love to get their adverts on as well as their respected products.
Time will tell who wins this battle, both Google and Amazon have muscle, let’s see who’s going to win out in this arm wrestling competition. That is if Google is even interested anymore. What do you think of Amazon’s bid for Twitch? Let us know in the comments below or on Google+, Facebook and Twitter.
Letter from the CEO
August 25, 2014
Dear Twitch Community,
It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.
Your talent, your passion, your dedication to gaming, your memes, your brilliance – these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.
Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.
It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.
Emmett Shear, CEO